Something Has To Change

An update on the newsletter.

Around eight months ago, I launched the paid subscription service for Green Investing.

My goal for this newsletter was to make content that no one else was— coverage of nearly every industry related to the energy transition, from an investor’s lens.

All the stocks I invest in are operating in these markets. I already needed to take note of many of the things I discuss in my content now… it was a no-brainer.

At the time, I figured I needed to cover everything, even if I didn’t have any interest in the industry.

This led to a significant amount of my time being spent on following news, making daily posts, and talking about medium/large-cap stocks I would never buy (YouTube).

The extra work has taken away from me focusing on what people are actually paying me to do… research new investment ideas. Particularly micro-caps.

And that can’t be made any more apparent than what we see in my Substack data:

Since September, my number of free subscribers has doubled, which is certainly a good sign.

Meanwhile, my paid subscriber growth has essentially flatlined.

I suspect the reasoning behind this is simple… I’m not posting enough investment ideas.

Obviously, this is an unsustainable trend if I ever want to earn a living wage from my work here on Substack.

So, I have two options:

1. Make Green Markets and other news content paid (in a second, lower tier for $10/month)

2. Stop covering most news and use that time to research stocks

There are several changes I can make to ensure I’m researching more stocks, which I will implement regardless. For example, only making videos about micro-caps instead of researching medium/large-caps. But I need clarity on whether the Green Markets series and broader news coverage are still worth making.

If there isn’t significant interest in paying for those, I will have to stop doing it and tighten my focus to only covering news events that directly affect the stocks I discuss here. Most of that would be paid content. News that affects Abaxx Technologies, Aduro Clean Technologies, or Base Carbon would remain free.

The new tiers would look like this:

• Free subs receive: Occasional free posts, video transcripts, updates on Abaxx, Aduro, and Base

• $10/month - Lower paid tier receives: Green Markets series, broader news content, stock lists

• $20/month - Highest paid tier receives: Everything from the lower tier plus investment write-ups, watch list, portfolio access, company updates

If you’re not interested in paying for the highest tier, let me know if you would pay for the news content.

I apologize for having to make this change, but I won’t be able to continue making content on here otherwise.

I appreciate your support.

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